Fundraising: How to build a culture of philanthropy for your organisation

Who is it for?

Trustees and staff members looking to target individual and philanthropic giving

This training will be delivered using a mix of case studies, presentations and discussions.

What will you get out of it?

The session will cover:

The Scottish Fundraising Landscape – what role does individual giving play in the voluntary sector?

• How much do individuals currently give?

• General trends in individual giving

Why do individuals give? The psychology of giving

• The Pyramid

• Motivation and segmentation

How do individuals give?

• 15+ ways individuals can give

• Where does your organisation start? What ways work for you?

A way to start building your individual giving – friends/members

• Who is your ‘natural’ audience?

• Advantages and challenges of a scheme

Designing a scheme

• 5 components to a successful scheme
• Hard and soft benefits

Are they a ‘prospect’ or a ‘suspect’?

• Researching individuals
• Profiling
• Contact mapping
• Rating and qualifying

Gift Tables – a useful tool for a campaign

Safe, legal and ethical – policies and codes of practice

Building relationships- Stewardship and beyond the thank you

Strategy and Resources